Updated: Aug 16, 2019
Problems worth solving have an annoying habit of being solved poorly.
That's because problems worth solving don't have one particular answer. There is not a specific formula to follow that guarantees the correct result. Problems worth solving are complex, ambiguous, and contextual.
The solution, however, is simple. In fact, it usually seems obvious. That's because we finally understand the problem worth solving - and it all makes sense.
So, instead of focusing on a solution, focus on the problem. Define, discover, evaluate, and redefine it. Once we understand the problem worth solving, we can create solutions that resonate.