Insight

It's not hard; but, you will need to try.


When we approach challenges, especially when we want to change or learn something, it's going to require some cognitive load. It's going to require you to think. No, it's not going to be easy. But, that doesn't mean it has to be hard either.



Luckily, we have a built-in excuse. Our brain is wired to avoid firing up our critical thinking skills. It uses heuristics, or decision-making shortcuts, to address common problems. Fun fact: I love studying these heuristics, and it's why I named my company Keenistic.


But, you don't have an excuse when you know better.


Like when you choose the easy path when you know taking a minute to focus on a problem would make a difference. That's the challenge I face every day when I teach design. I make a promise: this is the change we can make - do you want it? The process is established and it works. It's not going to be easy, but it's not hard either.


All I care about is this: Make your choice intentionally. If you're out, don't pretend you're in. If you're in, put in the work.


It's a simple choice: Are you willing to think? Or not?

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